/* ===== Youlief — North America store ===== */
:root{
  --ink:#1c1c1c; --navy:#21426f; --lav:#8a7fb8; --muted:#6e6c69;
  --bg:#ffffff; --bg-soft:#faf9f7; --tint:#f6f4fb; --line:#e8e4dd;
  --maxw:1200px;
}
*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0; background:var(--bg); color:var(--ink);
  font-family:'Hanken Grotesk',-apple-system,system-ui,sans-serif;
  font-size:17px; line-height:1.6; -webkit-font-smoothing:antialiased;
}
img{display:block; max-width:100%;}
a{color:inherit; text-decoration:none;}
em{font-style:italic;}
.wrap{max-width:var(--maxw); margin:0 auto; padding:0 32px;}
.eyebrow{display:inline-block; font-size:13px; font-weight:700; letter-spacing:.18em; text-transform:uppercase;}
.eyebrow--lav{color:var(--lav);}
.eyebrow--navy{color:var(--navy);}
.lav{color:var(--lav); font-style:normal; font-weight:600;}
.arrow{display:inline-block; transition:transform .25s ease; margin-left:.3em;}
.rule{width:56px; height:2px; background:var(--lav); margin:26px 0;}

/* ---- header ---- */
.site-header{position:sticky; top:0; z-index:50; background:rgba(255,255,255,.9); backdrop-filter:blur(10px); border-bottom:1px solid var(--line);}
.header-inner{display:flex; align-items:center; gap:40px; height:74px;}
.brand{font-family:'Jost',sans-serif; font-weight:300; font-size:30px; letter-spacing:.02em; color:var(--ink);}
.nav{display:flex; gap:34px; margin-left:8px;}
.nav a{font-size:15px; letter-spacing:.04em; color:var(--muted); padding:6px 0; border-bottom:2px solid transparent; transition:color .2s, border-color .2s;}
.nav a:hover{color:var(--ink);}
.nav a.is-active{color:var(--navy); border-color:var(--lav);}
.header-edition{margin-left:auto; font-size:12px; letter-spacing:.2em; text-transform:uppercase; color:var(--lav); font-weight:600;}

/* ---- buttons / links ---- */
.btn{display:inline-block; background:var(--navy); color:#fff; font-size:15px; font-weight:600; letter-spacing:.04em; padding:15px 32px; border-radius:999px; transition:background .25s, transform .25s;}
.btn:hover{background:#16314f; transform:translateY(-1px);}
.btn--ghost{background:transparent; color:var(--navy); border:1.5px solid var(--navy);}
.btn--ghost:hover{background:var(--navy); color:#fff;}
.link-more{font-size:15px; font-weight:600; color:var(--navy); letter-spacing:.02em; white-space:nowrap;}
.link-more:hover .arrow{transform:translateX(4px);}

/* ---- hero (home) ---- */
.hero{background:linear-gradient(180deg,#fff 0%,var(--tint) 100%); padding:72px 0 84px; text-align:center; overflow:hidden;}
.hero-edition{font-size:13px; letter-spacing:.34em; text-transform:uppercase; color:var(--lav); font-weight:600;}
.hero-word{font-family:'Jost',sans-serif; font-weight:300; font-size:clamp(86px,15vw,176px); line-height:.9; margin:18px 0 0; letter-spacing:.01em;}
.hero-tag{font-size:15px; letter-spacing:.42em; color:var(--muted); margin:14px 0 0;}
.hero .rule{margin:30px auto;}
.hero-title{font-family:'Playfair Display',serif; font-size:clamp(34px,5vw,52px); color:var(--navy); font-weight:500; margin:0;}
.hero-lede{max-width:620px; margin:18px auto 0; color:var(--muted); font-size:19px;}
.hero-cta{display:flex; gap:16px; justify-content:center; margin:34px 0 12px; flex-wrap:wrap;}
/* ---- band (story teaser) ---- */
.band{background:var(--bg-soft); border-top:1px solid var(--line); border-bottom:1px solid var(--line);}
.band-inner{display:grid; grid-template-columns:1fr 1fr; gap:72px; padding:84px 32px; align-items:center;}
.band-h{font-family:'Playfair Display',serif; font-size:48px; font-weight:500; margin:14px 0 22px; line-height:1.05;}
.band-h em{color:var(--lav);}
.band-text p{color:var(--muted); margin:0 0 18px; max-width:460px;}
.band-text strong{color:var(--navy); font-weight:600;}
.band-pillars{display:flex; flex-direction:column; gap:18px;}
.pillar{background:#fff; border:1px solid var(--line); padding:26px 30px; display:flex; gap:22px; align-items:flex-start;}
.pillar-n{font-family:'Playfair Display',serif; font-size:34px; color:var(--lav); line-height:1; flex:none;}
.pillar h3{margin:0 0 6px; font-size:21px;}
.pillar p{margin:0; color:var(--muted); font-size:16px; line-height:1.55;}

/* ---- generic section ---- */
.section{padding:84px 0;}
.section--tint{background:var(--tint);}
.section-head{display:flex; justify-content:space-between; align-items:flex-end; gap:24px; margin-bottom:38px;}
.section-h{font-family:'Playfair Display',serif; font-size:40px; font-weight:500; margin:10px 0 0; line-height:1.05;}

/* ---- product grid / cards ---- */
.grid{display:grid; gap:26px;}
.grid--4{grid-template-columns:repeat(4,1fr);}
.grid--3{grid-template-columns:repeat(3,1fr);}
.card{background:#fff; border:1px solid var(--line); display:flex; flex-direction:column; transition:transform .28s ease, box-shadow .28s ease; overflow:hidden;}
.card:hover{transform:translateY(-6px); box-shadow:0 22px 44px rgba(28,28,28,.10);}
.card-media{background:#fff; aspect-ratio:1/1; display:flex; align-items:center; justify-content:center; padding:22px; border-bottom:1px solid var(--line);}
.card-media img{width:100%; height:100%; object-fit:contain; transition:transform .4s ease;}
.card:hover .card-media img{transform:scale(1.05);}
.card--premium .card-media{background:#fff;}
.card-body{padding:22px 24px 24px; display:flex; flex-direction:column; gap:8px; flex:1;}
.card-name{font-family:'Playfair Display',serif; font-size:23px; line-height:1.15;}
.card-sub{display:block; font-size:15px; color:var(--muted); font-family:'Hanken Grotesk',sans-serif; margin-top:2px;}
.card-foot{margin-top:auto; padding-top:14px; display:flex; justify-content:space-between; align-items:center; border-top:1px solid var(--line);}
.card-vol{font-size:14px; color:#8a8884; letter-spacing:.04em;}
.card-view{font-size:14px; font-weight:600; color:var(--navy);}
.card:hover .card-view .arrow{transform:translateX(4px);}

/* ---- story page ---- */
.story-hero{background:linear-gradient(180deg,var(--tint),#fff); padding:84px 0 64px;}
.story-title{font-family:'Playfair Display',serif; font-size:clamp(34px,5.2vw,58px); font-weight:500; line-height:1.08; margin:18px 0 0;}
.story-two{display:grid; grid-template-columns:0.8fr 1.2fr; gap:64px; align-items:start;}
.story-kicker{font-family:'Playfair Display',serif; font-style:italic; font-size:24px; color:var(--lav);}
.story-h{font-family:'Playfair Display',serif; font-size:44px; font-weight:500; margin:12px 0 0; line-height:1.05;}
.story-copy p{font-size:19px; color:#4f4d49; margin:0 0 20px;}
.story-copy strong{color:var(--navy); font-weight:600;}
.story-pillars-band{background:var(--navy); color:#fff; padding:72px 0;}
.story-pillars-band .pillar--card{background:rgba(255,255,255,.06); border:1px solid rgba(255,255,255,.16);}
.story-pillars-band .pillar--card h3{color:#fff;}
.story-pillars-band .pillar--card p{color:#c5d0e0;}
.story-pillars-band .pillar-n{color:#a9b8e8;}
.pillar--card{display:block; padding:34px 32px;}
.pillar--card .pillar-n{display:block; margin-bottom:14px;}
.quote-block{max-width:920px; margin:0 auto; text-align:center;}
.big-quote{font-family:'Playfair Display',serif; font-style:italic; font-size:clamp(26px,3.4vw,40px); line-height:1.4; color:var(--navy); margin:0;}
.philo-head{margin-bottom:36px;}
.philo-item{padding:28px 0; border-top:2px solid var(--lav);}
.philo-item h3{font-family:'Playfair Display',serif; font-size:24px; font-weight:500; margin:0 0 10px;}
.philo-item p{color:var(--muted); margin:0;}
.cta-band{text-align:center;}
.cta-h{font-family:'Playfair Display',serif; font-size:40px; font-weight:500; margin:0 0 28px;}

/* ---- shop page ---- */
.shop-hero{padding:74px 0 50px; background:var(--bg-soft); border-bottom:1px solid var(--line);}
.shop-title{font-family:'Playfair Display',serif; font-size:clamp(38px,5.5vw,60px); font-weight:500; margin:14px 0 0;}
.shop-title em{color:var(--navy);}
.shop-lede{max-width:620px; color:var(--muted); font-size:18px; margin:18px 0 0;}

/* ---- breadcrumbs ---- */
.crumbs{border-bottom:1px solid var(--line); font-size:14px; color:#8a8884;}
.crumbs .wrap{display:flex; gap:10px; align-items:center; height:52px;}
.crumbs a{color:var(--navy);}
.crumbs span{color:#b6b3ad;}
.crumb-current{color:var(--ink)!important;}

/* ---- product detail ---- */
.pdp{padding:56px 0 20px;}
.pdp-grid{display:grid; grid-template-columns:1fr 1fr; gap:64px; align-items:start;}
.pdp-media{position:sticky; top:104px;}
.pdp-imgwrap{background:#fff; border:1px solid var(--line); border-radius:6px; aspect-ratio:1/1; display:flex; align-items:center; justify-content:center; padding:48px;}
.pdp-imgwrap img{width:100%; height:100%; object-fit:contain; filter:drop-shadow(0 20px 36px rgba(28,28,28,.12));}
.pdp-name{font-family:'Playfair Display',serif; font-size:46px; font-weight:500; line-height:1.05; margin:14px 0 6px;}
.pdp-sub{display:block; font-family:'Hanken Grotesk',sans-serif; font-size:22px; color:var(--muted); font-weight:400; margin-top:4px;}
.pdp-vol{font-size:15px; letter-spacing:.06em; color:#8a8884; margin-bottom:22px;}
.pdp-desc{font-size:19px; color:#4f4d49; line-height:1.65; margin:0 0 24px;}
.chips{display:flex; flex-wrap:wrap; gap:10px; margin-bottom:28px;}
.chip{font-size:14px; color:var(--accent,#21426f); border:1px solid color-mix(in srgb,var(--accent,#21426f) 32%,#fff); background:color-mix(in srgb,var(--accent,#21426f) 7%,#fff); padding:7px 16px; border-radius:999px;}
.seals{display:flex; gap:24px; flex-wrap:wrap; padding:22px 0; border-top:1px solid var(--line); border-bottom:1px solid var(--line); margin-bottom:26px;}
.seal{display:flex; align-items:center; gap:10px; font-size:14px; color:var(--muted);}
.seal-mark{width:30px; height:30px; border:2px solid var(--accent,#21426f); color:var(--accent,#21426f); border-radius:50%; display:flex; align-items:center; justify-content:center; font-size:14px; flex:none;}
.howto-label{font-size:13px; font-weight:700; letter-spacing:.12em; text-transform:uppercase; color:var(--ink); margin-bottom:8px;}
.howto p{margin:0; color:var(--muted);}
.howto .note{font-size:13px; color:#a3a19d; margin-top:10px;}

/* ---- features ---- */
.features{background:var(--bg-soft); border-top:1px solid var(--line);}
.features-h{font-family:'Playfair Display',serif; font-size:34px; font-weight:500; margin:0 0 34px;}
.feat-grid{display:grid; grid-template-columns:1fr 1fr; gap:34px 56px;}
.feat{display:flex; gap:20px; align-items:flex-start;}
.feat-n{font-family:'Playfair Display',serif; font-size:30px; line-height:1; flex:none;}
.feat h3{margin:0 0 6px; font-size:21px;}
.feat p{margin:0; color:var(--muted);}

/* ---- pager ---- */
.pdp-pager{border-top:1px solid var(--line);}
.pager-inner{display:flex; justify-content:space-between; padding:30px 32px;}
.pager-link{display:flex; flex-direction:column; gap:4px;}
.pager-link--next{text-align:right;}
.pager-dir{font-size:13px; letter-spacing:.1em; text-transform:uppercase; color:var(--lav); font-weight:600;}
.pager-name{font-family:'Playfair Display',serif; font-size:21px; color:var(--ink);}

/* ---- footer ---- */
.site-footer{background:var(--navy); color:#cdd7e6; margin-top:0;}
.footer-grid{display:grid; grid-template-columns:1.4fr 1fr 1.4fr; gap:40px; padding:60px 32px 34px;}
.footer-word{font-family:'Jost',sans-serif; font-weight:300; font-size:40px; color:#fff; line-height:1;}
.footer-tag{font-size:12px; letter-spacing:.34em; color:#8fa3c0; margin-top:10px;}
.footer-nav{display:flex; flex-direction:column; gap:12px;}
.footer-nav a{color:#cdd7e6; font-size:15px;}
.footer-nav a:hover{color:#fff;}
.footer-label{font-size:12px; letter-spacing:.16em; text-transform:uppercase; color:#8fa3c0; font-weight:600;}
.footer-vegalab{display:inline-block; margin:10px 0 0;}
.footer-vegalab img{width:120px; height:auto; display:block; opacity:.96;}
.footer-brandline{font-size:14px; color:#9fb0c9; margin-top:30px;}
.footer-brandline a{color:#cdd7e6; text-decoration:underline; text-underline-offset:2px;}
.footer-brandline a:hover{color:#fff;}
.footer-legal{border-top:1px solid rgba(255,255,255,.12); padding:22px 32px 40px!important; font-size:12.5px; color:#8295af; line-height:1.6; max-width:var(--maxw);}

/* ===== NA v2 additions ===== */
.sr-only{position:absolute; width:1px; height:1px; overflow:hidden; clip:rect(0 0 0 0);}

/* announcement bar */
.announce{background:var(--navy); color:#dfe7f2; font-size:13.5px; letter-spacing:.03em; text-align:center;}
.announce .wrap{padding:9px 32px;}
.announce a{color:#fff; font-weight:600; text-decoration:underline; text-underline-offset:3px;}

/* header cta */
.btn--small{padding:10px 22px; font-size:13.5px; margin-left:auto;}
.header-cta{margin-left:auto;}
.header-cta + .header-edition{margin-left:18px;}

/* trust bar */
.trustbar{display:flex; gap:26px; justify-content:center; flex-wrap:wrap; margin-top:34px; padding-top:26px; border-top:1px solid var(--line); font-size:14px; color:var(--muted); letter-spacing:.02em;}

/* social proof strip */
.proof{background:var(--bg-soft); border-top:1px solid var(--line); border-bottom:1px solid var(--line);}
.proof-inner{display:flex; gap:14px; justify-content:center; align-items:center; flex-wrap:wrap; padding:18px 32px; font-size:14px; color:var(--muted); letter-spacing:.02em; text-align:center;}
.proof-dot{color:var(--lav);}

/* steps */
.steps-grid{display:grid; grid-template-columns:repeat(5,1fr); gap:18px;}
.step-card{background:#fff; border:1px solid var(--line); padding:24px 22px 20px; display:flex; flex-direction:column; gap:8px; transition:transform .25s, box-shadow .25s;}
.step-card:hover{transform:translateY(-4px); box-shadow:0 16px 32px rgba(28,28,28,.08);}
.step-card .step-n{font-family:'Playfair Display',serif; font-size:28px; color:var(--lav); line-height:1;}
.step-card h3{margin:0; font-size:19px;}
.step-card p{margin:0 0 6px; color:var(--muted); font-size:14.5px; line-height:1.5; flex:1;}

/* band media (story teaser image) */
.band-media{display:flex;}
.band-media img{width:100%; height:auto; display:block; border:1px solid var(--line);}

/* purpose */
.purpose{background:linear-gradient(180deg,#fff,var(--tint)); text-align:center; padding:64px 0;}
.purpose-line{max-width:720px; margin:0 auto 14px; font-size:18px; color:#4f4d49;}
.purpose-sub{font-family:'Playfair Display',serif; font-style:italic; font-size:clamp(22px,3vw,30px); color:var(--lav); margin:0;}

/* signup */
.signup{background:var(--tint); border-top:1px solid var(--line);}
.signup-inner{display:grid; grid-template-columns:1.1fr 1fr; gap:56px; padding:64px 32px; align-items:center;}
.signup-h{font-family:'Playfair Display',serif; font-size:36px; font-weight:500; margin:12px 0 12px;}
.signup-text p{color:var(--muted); margin:0; max-width:440px;}
.signup-form{display:flex; flex-wrap:wrap; gap:12px; align-items:center;}
.signup-form input{flex:1 1 240px; height:52px; padding:0 20px; font-size:16px; font-family:inherit; border:1.5px solid var(--line); border-radius:999px; background:#fff; outline:none;}
.signup-form input:focus{border-color:var(--navy);}
.signup-note{flex-basis:100%; font-size:12.5px; color:#a3a19d; margin:2px 0 0 20px;}
.signup-done{flex-basis:100%; font-size:16px; font-weight:600; color:var(--navy); margin:2px 0 0;}

/* hero page variant */
.hero--page{padding:64px 0 52px;}

/* pdp additions */
.pdp-headline{font-family:'Playfair Display',serif; font-size:26px; color:var(--accent,#21426f); font-weight:500; margin:0 0 12px; line-height:1.25;}
.pdp-imgwrap--editorial{margin-top:18px; padding:0; overflow:hidden; aspect-ratio:auto;}
.pdp-imgwrap--editorial img{width:100%; height:auto; object-fit:cover; filter:none;}
.pdp-notify{width:100%; text-align:center; font-size:16px; padding:17px 32px; background:var(--accent,#21426f);}
.pdp-notify:hover{background:var(--ink);}
.pdp-notify-note{font-size:13px; color:#a3a19d; margin:10px 0 26px; text-align:center;}
.keyings{margin-top:22px;}
.keyings p{margin:0; color:var(--muted);}
.inci{margin-top:24px; border:1px solid var(--line); border-radius:6px; background:var(--bg-soft);}
.inci summary{cursor:pointer; padding:16px 20px; font-weight:600; font-size:15px; letter-spacing:.02em; list-style:none; display:flex; justify-content:space-between; align-items:center;}
.inci summary::after{content:'+'; font-size:20px; color:var(--lav);}
.inci[open] summary::after{content:'–';}
.inci p{margin:0; padding:0 20px 18px; font-size:13.5px; line-height:1.7; color:var(--muted);}

/* education block */
.edu{border-top:1px solid var(--line); padding:64px 0;}
.edu-inner{max-width:760px; margin:0 auto; text-align:center;}
.edu-h{font-family:'Playfair Display',serif; font-size:32px; font-weight:500; margin:12px 0 16px;}
.edu p{color:#4f4d49; font-size:17.5px; line-height:1.7; margin:0;}

/* story additions */
.story-media img{width:100%; height:auto; border:1px solid var(--line);}
.timeline{margin-top:26px; border-top:1px solid var(--line);}
.tl-row{display:flex; gap:22px; padding:12px 0; border-bottom:1px solid var(--line); font-size:15.5px;}
.tl-year{font-weight:700; color:var(--navy); flex:none; width:52px;}
.tl-text{color:var(--muted);}
.advisor{max-width:960px;}
.advisor-role{color:var(--lav); font-weight:600; margin:6px 0 26px;}
.advisor-grid{display:grid; grid-template-columns:1fr 1fr 1fr; gap:28px;}
.advisor-grid h3{font-size:14px; letter-spacing:.14em; text-transform:uppercase; color:var(--navy); margin:0 0 8px;}
.advisor-grid p{margin:0; color:var(--muted); font-size:15px; line-height:1.6;}

/* faq */
.faq-list{max-width:820px;}
.faq-item{border-bottom:1px solid var(--line);}
.faq-item summary{cursor:pointer; padding:22px 0; font-family:'Playfair Display',serif; font-size:22px; font-weight:500; list-style:none; display:flex; justify-content:space-between; gap:20px; align-items:center;}
.faq-item summary::after{content:'+'; font-size:24px; color:var(--lav); flex:none;}
.faq-item[open] summary::after{content:'–';}
.faq-item p{margin:0; padding:0 0 24px; color:var(--muted); font-size:16.5px; line-height:1.7; max-width:700px;}

/* contact */
.contact-grid{display:grid; grid-template-columns:1fr 1fr 1fr; gap:24px;}
.contact-card{border:1px solid var(--line); background:var(--bg-soft); padding:30px 28px;}
.contact-card h3{margin:0 0 10px; font-size:20px;}
.contact-card p{color:var(--muted); margin:0 0 16px; font-size:15.5px;}

/* legal */
.legal-copy{max-width:760px;}
.legal-copy h3{font-family:'Playfair Display',serif; font-size:24px; margin:30px 0 10px;}
.legal-copy p{color:#4f4d49; line-height:1.7;}
.legal-copy a{color:var(--navy); text-decoration:underline;}

/* footer social */
.footer-social{display:flex; gap:18px; margin-top:20px;}
.footer-social a{font-size:13.5px; letter-spacing:.06em; color:#9fb0c9; border-bottom:1px solid rgba(255,255,255,.2); padding-bottom:2px;}
.footer-social a:hover{color:#fff;}

/* ---- responsive ---- */
@media (max-width:980px){
  .grid--4{grid-template-columns:repeat(2,1fr);}
  .band-inner,.story-two,.pdp-grid,.signup-inner{grid-template-columns:1fr; gap:40px;}
  .pdp-media{position:static;}
  .feat-grid{grid-template-columns:1fr;}
  .footer-grid{grid-template-columns:1fr;}
  .steps-grid{grid-template-columns:repeat(2,1fr);}
  .contact-grid,.advisor-grid{grid-template-columns:1fr;}
  .header-cta{display:none;}
}
@media (max-width:640px){
  .wrap{padding:0 20px;}
  .grid--3,.grid--4{grid-template-columns:repeat(2,1fr); gap:16px;}
  .header-edition{display:none;}
  .nav{gap:22px;}
  .section{padding:56px 0;}
  .band-inner,.signup-inner{padding:56px 20px;}
  .seals{gap:16px;}
  .pager-name{font-size:17px;}
  .steps-grid{grid-template-columns:1fr;}
  .trustbar{gap:14px;}
  .announce .wrap{padding:8px 14px; font-size:12.5px;}
}
@media (max-width:440px){
  .grid--3,.grid--4{grid-template-columns:1fr;}
}


/* ---- prices & availability (added for launch) ---- */
.card-price{font-size:15px; font-weight:700; color:var(--ink); letter-spacing:.01em;}
.card-price .card-vol{font-weight:400;}
.pdp-price{font-family:'Playfair Display',serif; font-size:30px; color:var(--ink); font-weight:500; margin:0 0 16px;}
.pdp-avail{display:flex; align-items:center; gap:8px; font-size:14px; font-weight:600; color:#2f7d4f; letter-spacing:.02em; margin:0 0 16px;}
.pdp-dot{width:9px; height:9px; border-radius:50%; background:#2f9e5f; box-shadow:0 0 0 3px rgba(47,158,95,.18); flex:none;}
.footer-address{font-style:normal; font-size:13px; line-height:1.6; color:#9fb0c9; margin:-2px 0 0; max-width:280px;}